PILOT's Purpose & Corporate Philosophy



▶Watch the PILOT's purpose video

The Guiding Principles of Pilot Corporation

  •       " San‐Sha‐Tei‐Ritsu "   Three forces in balance with each other
  •       " U‐Ki‐Wa‐Sei‐Shin "     Shared joys and shared sorrows
  •       " Nan‐Kan‐Top‐Pa "      Overcoming difficulties
  •       " Ichi‐Nichi‐Is‐Shin "     One step, one day
  •       " Shi‐Sei‐Shin‐Ken "      A very sincere approach


  Namiki Manufacturing Co., Ltd., the predecessor of PILOT Corporation, was established in 1918 by Ryosuke Namiki and Masao Wada. As the Company grew, the two founders set out a company policy with five guiding principles.

  These principles -- still followed today -- are the standard of conduct for all PILOT Group employees.



San-Sha-Tei-Ritsu  :  Three forces in balance with each other


  A ding is an ancient Chinese three-legged bronze cauldron. Knowing that a ding is unstable and of no use if one leg is too long or short, the Company's founders applied the same logic to business, recognizing that transactions between the consumer, seller, and producer would be unsustainable if only one of them stands to gain or lose. Today, PILOT continues to ensure a balanced relationship between partners and all other stakeholders when pursuing business.


U-Ki-Wa-Sei-Shin  :  Shared joys and shared sorrows


  The Company's founders understood that working toward a goal could cause hardships, but that accomplishing a goal is a genuine source of joy. Therefore, they believed that everyone in the Company should share successes and sacrifices together in a spirit of solidarity, and work in unison to make the business thrive in cooperation with business partners. This principle is reflected by PILOT's former trademark, a lifesaver or ring buoy, representing the "unsinkable" desire for sound, stable operations.


Nan-Kan-Top-Pa  :  Overcoming difficulties


  This principle is rooted in an experience of one of the Company's founders, Ryosuke Namiki. In his youth, he worked as an engineer onboard a ship that encountered an unusually violent storm at sea. The crew struggled to keep the ship afloat for two days and nights. Miraculously, everyone overcame the situation and survived by banding together. In the same way, the Company has faced many trials since being founded; Every time, the employees demonstrated a collective will to overcome difficulties, get through any crisis, and ensuring that the business continues to grow vigorously.


Ichi-Nichi-Is-Shin  :  One step, one day


  The Company's founders aspired to become maritime pilots in their youth, and to encourage themselves to achieve that goal, they often reminded each other to always work hard because as long as some progress is made every day, even at a slow pace, the day will come when they come out on top. Indeed, they chose pilot as the name for the Company's inaugural product, a fountain pen with a gold nib -- the first of its kind made in Japan -- and later as the Company name. This principle expresses how being consistent and steadfast is essential for a business to grow, while warning against conceit and procrastination


Shi-Sei-Shin-Ken  :  A highly sincere approach


  This principle expresses the founders' conviction that nothing is impossible, regardless of the task, as long as it is approached earnestly and in good faith. Conversely, this principle implies that any plan, no matter how good or ingenious, cannot be completed without devotion and serious effort. Since the Company's founding, the principle of conducting business in good faith has been consistently handed down as a "torch," demonstrating PILOT's approach to customer satisfaction, which starts with putting the customer first at every stage, from research and development through to manufacturing and sales.


  Japan rapidly modernized during the Taisho period, from 1912 to 1926, striving to catch up to developed countries in the West. During this time, the Company's founders, Ryosuke Namiki and Masao Wada, after studying to be seafarers together at the university, were motivated by the exciting prospect of exporting Japanese goods to markets overseas. Envisioning business as more than just a way to make money, they aspired to make high-quality products domestically for overseas consumers and to showcase to the world Japan's genuine abilities. That ambition has been passed down through their original five guiding principles to the present day to all employees. Today, PILOT's products are sold in over 180 countries around the world and valued by countless consumers, and the PILOT Group is aiming to continue expanding business by keeping the five guiding principles alive in the hearts and minds of all employees worldwide.


Environmental guideline

 The company has settled on a guideline for our environmental conservation efforts in all aspects of business activities such as the planning, design, manufacture, and sales of products at all of its business locations. The guideline is as follows:

 1.  Pilot Corporation will manufacture environmentally-friendly products.
 2.  Pilot Corporation will comply with environmental laws and regulations and any 
      other requirements that it deems acceptable.
 3.  Pilot Corporation will strive for efficient and conservative energy use.
 4.  Pilot Corporation will advance the reduction of waste generated.
 5.  Pilot Corporation will promote re-use and recycling, and use limited
      resources effectively.
 6.  Pilot Corporation will promote environmental education and communication 
     within the company, and strive to increase its employees' environmental